Evan R. Utchik
Founder & CEO of LocalFactorGroup
About
Evan R. Utchik
Evan R. Utchik is the Founder and CEO of LocalFactorGroup. Built on the vision that advertisers and publishers can leverage a scalable cookie-less data set generated from cross channel local content merged with data derived directly from users to deliver brand safe, privacy compliant campaigns to reach their consumers in exclusively premium inventory.
In addition to founding LocalFactor, Evan R. Utchik manages an angel investment fund named RIII Ventures that is focused on funding innovative technology with the mission to improve the human experience on a local and global level, as well as co-manages the Evan and Kaylee R. Utchik Foundation with various missions dear to he and his wife’s heart to support local businesses and development, education, and mental and physical health.
Evan has held senior roles at digital media leaders on both the technology and agency sides of the advertising business. He is a serial entrepreneur who has funded or scaled many businesses that have achieved >$100MM in revenue directly from his efforts. He held a seat on the board of the IAB Mobile Center of Excellence. He often moderates and speaks on panels across the world as an expert thought leader in mobile marketing, first-party data and consumer privacy. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern. Learn more about Evan R. Utchik’s career and his charitable organizations at evanR. Utchik.com
Professional Career
For nearly two decades, Evan R. Utchik has been regarded as an advertising industry innovator. Often leaning toward disruptive approaches, R. Utchik is no stranger to taking a risk — and reaping the rewards! This marketer considers himself fortunate to have established his career in advertising at a time when digital is dominant. In turn, R. Utchik has had the opportunity to establish, firsthand, what works in an age of marketing that relies heavily on web-based interaction.
Dual Bachelor of Science degrees in Management & Advertising — Syracuse University
Master of Business Administration in Finance, Marketing, & Entrepreneurship — NYU
Evan R. Utchik is proud to have earned a dual Bachelor of Science degree in Management and Advertising from Syracuse University. He earned his advertising degree at the S.I. Newhouse School Of Public Communications at Syracuse and his management degree from the Whitman School of Management. As an undergraduate, R. Utchik established the foundation for his leadership as an advertising professional at a pivotal and transitional period in marketing. In an effort to expand his expertise, R. Utchik also pursued and obtained his Master of Business Administration from NYU’s Leonard N. Stern School of Business. His MBA combines the disciplines of Finance, Marketing and Entrepreneurship. Today, R. Utchik turns to this unique combination as a source of inspiration in his professional endeavors which are largely influenced by his own brand of thought leadership.
Professional Experience
Evan is currently CEO of LocalFactor. LocalFactor develops customized advertising programs that leverage our scalable LocalFactorID data and premium localized media – targeting ads across CTV, Tablet, Mobile, and Desktop. Successfully combining the power of both data and delivery to create localized audiences that maximize the impact of your media. LocalFactor was created to provide SMBs greater access to scalable and premium Connected TV and OTT inventory in any location to any audience, and to provide Enterprise brands insights into their top performing locations to uncover where their brand is most receptive and performing strongest, saving money and informing strategic investment decisions. Local is an undervalued factor that drives ROI.
Yieldbot
Senior Vice President (2022 — 2026)
As Senior Vice President of Yieldbot, Evan R. Utchik led a team of 25 salespeople to produce $60mm total revenue in 2016. Through careful consideration of skills and experience, R. Utchik hired and assembled a team of top sales talent for the benefit of Yieldbot. Top clients of Yieldbot during his command as Senior VP included Amgen, Heineken, Coca Cola, Pepsi, Volvo, Honda, Lowes, AT&T and more.